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Clarifying The Narrative for Global Systems

JON JACOBSEN | EU-BASED STRATEGIC ADVISOR & CREATIVE DIRECTOR

Make The Shift Visible

Visual storytelling and brand structure for projects rooted in memory, transition, and cultural legacy.

Brand Strategy &
Visual Alchemy for the Culturally Curious.

Make The Shift Visible

Visual storytelling and brand structure for projects rooted in memory, transition, and cultural legacy.
Trusted by Sony, Universal and cultural organizations.


I help foundations and brands translate complex missions into high-impact visual dialogue and cultural resonance online campaigns.

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STRATEGY & NARRATIVES FOR INSTITUTIONS

SELECTED WORKS ON GRIEF,
LEGACY & TRANSFORMATION

CREATIVE RESEARCH & EXHIBITIONS (Coming soon)

SELECTED WORKS ON GRIEF,
LEGACY & TRANSFORMATION

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METHODOLOGY

I work with institutional leaders and founders who have outgrown their current identity. They possess high-level excellence but lack the symbolic language to speak to their true audience’s soul. I provide the systems and the visual intelligence to turn their mission into a legacy.

Through a blend of systemic strategy and high-engagement visuals based on a  
5P Framework, I ensure that when an institution speaks, it does so with a curious presence that leads global dialogues rather than reacting to them.

THE 5P FRAMEWORK

Purpose: Identifying the "Latent Mission" that rules have obscured.
People: Mapping the aesthetic and psychological IQ of your true audience.
Personality: Shifting your posture from "Expert" to "Curious Guide."
Positioning: Finding the strategic gap where your brand leads the dialogue.
Priorities: Delivering the visual systems and autonomy for long-term influence.

MOST RECENT

Interview —  Convo with Nicolás Mladinic –  CORFO, CL ⇢
Keynote — Strategic Becoming: University of Central Asia, US ⇢
Cultural — Best of 2025 – Reports on Culture, Protein Agency, UK ⇢
Report — Signs of The New Ugly – Protein, UK 
Semiotics — The Viral Aesthetics of Poverty – Protein, UK
Inquiry — When the World Gets Ugly, Does Beauty Still Matter?

PRESS

WIRED: Our Freakish Cyborg Future Looks Like a Dali Painting ⇢
SHOWSTUDIO: Artist Feature ⇢
HI-FRUCTOSE: Hallucinatory Digital Portraits ⇢
THE SUNDAY TIMES: 'Creativity at it's Finest' ⇢

EXTRAS

> Selected Exhibitions and Awards
> CV: Available upon request


LINKS 

Instagram ⇢
TikTok ⇢
Twitter ⇢
LinkedIn ⇢

© 2005 -2025  Jon Jacobsen. All rights reserved. Website made with Semplice

© 2000-2024  Jon Jacobsen. Website designed by Jon Jacobsen using Semplice