
Clarifying The Narrative for Global Systems
JON JACOBSEN | EU-BASED STRATEGIC ADVISOR & CREATIVE DIRECTOR
Make The Shift Visible
Visual storytelling and brand structure for projects rooted in memory, transition, and cultural legacy.
Brand Strategy &
Visual Alchemy for the Culturally Curious.
Make The Shift Visible
Visual storytelling and brand structure for projects rooted in memory, transition, and cultural legacy.
Trusted by Sony, Universal and cultural organizations.
I help foundations and brands translate complex missions into high-impact visual dialogue and cultural resonance online campaigns.

STRATEGY & NARRATIVES FOR INSTITUTIONS
SELECTED WORKS ON GRIEF,
LEGACY & TRANSFORMATION
CREATIVE RESEARCH & EXHIBITIONS (Coming soon)
SELECTED WORKS ON GRIEF,
LEGACY & TRANSFORMATION

METHODOLOGY
I work with institutional leaders and founders who have outgrown their current identity. They possess high-level excellence but lack the symbolic language to speak to their true audience’s soul. I provide the systems and the visual intelligence to turn their mission into a legacy.
Through a blend of systemic strategy and high-engagement visuals based on a
5P Framework, I ensure that when an institution speaks, it does so with a curious presence that leads global dialogues rather than reacting to them.
THE 5P FRAMEWORK
Purpose: Identifying the "Latent Mission" that rules have obscured.
People: Mapping the aesthetic and psychological IQ of your true audience.
Personality: Shifting your posture from "Expert" to "Curious Guide."
Positioning: Finding the strategic gap where your brand leads the dialogue.
Priorities: Delivering the visual systems and autonomy for long-term influence.
MOST RECENT
Interview — Convo with Nicolás Mladinic – CORFO, CL ⇢
Keynote — Strategic Becoming: University of Central Asia, US ⇢
Cultural — Best of 2025 – Reports on Culture, Protein Agency, UK ⇢
Report — Signs of The New Ugly – Protein, UK
Semiotics — The Viral Aesthetics of Poverty – Protein, UK
Inquiry — When the World Gets Ugly, Does Beauty Still Matter?
PRESS
WIRED: Our Freakish Cyborg Future Looks Like a Dali Painting ⇢
SHOWSTUDIO: Artist Feature ⇢
HI-FRUCTOSE: Hallucinatory Digital Portraits ⇢
THE SUNDAY TIMES: 'Creativity at it's Finest' ⇢
EXTRAS
> Selected Exhibitions and Awards
> CV: Available upon request
LINKS
Instagram ⇢
TikTok ⇢
Twitter ⇢
LinkedIn ⇢
© 2005 -2025 Jon Jacobsen. All rights reserved. Website made with Semplice
© 2000-2024 Jon Jacobsen. Website designed by Jon Jacobsen using Semplice