A Vessel for Memory:
Brand Strategy for Those Crafting Cultural Legacies.

Brand Strategy &
Visual Alchemy for the Culturally Curious.

Brand Strategy &
Visual Alchemy for the Culturally Curious.

Jon Jacobsen ✶ Art Director & Strategist based in Portugal + The Netherlands

Over my career, I’ve helped brands like Sony and Universal translate memory into identity.
Whether honoring legacy, navigating transformation, or crafting cultural narratives, I turn emotional depth into strategic visuals that create lasting impact.

Jon Jacobsen ✶ Art Director & Strategist based in Portugal + The Netherlands

For 20 years, I’ve helped brands like Sony and Universal turn cultural insights into strategy and design. Through research, storytelling, and visual direction, I create campaigns that shape perception, build loyalty, and make brands the reference—not the replica.

Jon Jacobsen ✶ Art Director & Strategist based in Portugal + The Netherlands