Strategic Transformation.

Visual storytelling and structure for brands rooted in memory, identity and cultural legacy.

Brand Strategy &
Visual Alchemy for the Culturally Curious.

Brand Strategy &
Visual Alchemy for the Culturally Curious.

Blending structure and aesthetics, I've helped brands like Sony and Universal elevate their vision into activation campaigns, infused with ritual, intimacy and emotional resonance.

Jon Jacobsen ✶ Art Director & Strategist based in Portugal + The Netherlands

For 20 years, I’ve helped brands like Sony and Universal turn cultural insights into strategy and design. Through research, storytelling, and visual direction, I create campaigns that shape perception, build loyalty, and make brands the reference—not the replica.

Jon Jacobsen ✶ Art Director & Strategist based in Portugal + The Netherlands