LISA ELDRIDGE BEAUTY
FANTASY FLORAL COLLECTION

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

THE FRICTION
THE SATURATION OF LIMITED EDITIONS

In the hyper-competitive luxury beauty market, limited edition products are often seen as temporary trends rather than long-term assets. Lisa Eldridge’s highly literate audience—many of whom are art and fashion historians—required a special aesthetic reward to validate their loyalty and purchase.

Blending classical art with a surreal twist, the custom textile design aligned with Lisa’s aesthetic and love of art history. More than just a product, it became an heirloom designed to surprise and delight her audience.

Campaign Overview

For her first holiday launch, Lisa Eldridge sought to create an art-driven, limited-edition collection that reflected her deep connection to makeup as an art form. She approached me to elevate her bestselling velvet makeup bag, leading to the creation of the Fantasy Floral collection.

Blending classical art with a surreal twist, the custom textile design aligned with Lisa’s aesthetic and love of art history. More than just a product, it became an heirloom designed to surprise and delight her audience.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

AUDIENCE RESEARCH
"Lisa’s world isn’t just a brand—it’s a reflection of a curated life."

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.
Visually literate and emotionally attuned to beauty, they cherish objects that tell a story. The launch wasn't set as a simple product launch but a collectible, seamlessly weaving into their rituals. 

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

Audience Research

Lisa’s clientele are collectors of timeless elegance—visually literate, emotionally attuned to beauty, and drawn to craftsmanship over trends. More than a launch, this was a collectible woven into their rituals.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

SENSORY BRANDING & ADS

To promote the collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Additionally, a launch vlog, featuring Lisa Eldridge candidly explains the collaboration and the process in depth, increasing attention and the interest of a 2 million follower channel known for their love for detail and storytelling.

Sensory Ad
Sound & Texture

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Sensory Ad
Sound & Motion

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.

Sensory Ad
Sound & Motion

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Texture & Sound
Sensory Branding

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.

THE RESULT
HIGH-VELOCITY RESONANCE

– Commercial Surge: The collection sold out overnight, proving that semiotic depth is a primary driver of high-velocity desire.

– Editorial Milestone: Directly led to the creation of The Sunday Style Magazine’s first digital beauty cover, scaling the project from a product launch to a cultural milestone

"I wanted this collection to feel special, and Jon delivered a masterpiece!" 
- Lisa Eldridge MBE | Founder/CEO 

Sensory Ad
Sound & Texture

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Sensory Ad
Sound & Motion

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.

Sensory Ad
Sound & Motion

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Texture & Sound
Sensory Branding

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.