✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

✶ Blooming Beauty ✶
A Sold-Out Campaign with 430k Views.

Campaign Overview

For her first holiday launch, Lisa Eldridge sought to create an art-driven, limited-edition collection that reflected her deep connection to makeup as an art form. She approached me to elevate her bestselling velvet makeup bag, leading to the creation of the Fantasy Floral collection.

Blending classical art with a surreal twist, the custom textile design aligned with Lisa’s aesthetic and love of art history. More than just a product, it became an heirloom designed to surprise and delight her audience.

Campaign Overview

For her first holiday launch, Lisa Eldridge sought to create an art-driven, limited-edition collection that reflected her deep connection to makeup as an art form. She approached me to elevate her bestselling velvet makeup bag, leading to the creation of the Fantasy Floral collection.

Blending classical art with a surreal twist, the custom textile design aligned with Lisa’s aesthetic and love of art history. More than just a product, it became an heirloom designed to surprise and delight her audience.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

Campaign Overview

For her first holiday launch, Lisa Eldridge wanted an art-driven, limited-edition collection. She approached me to elevate her bestselling velvet makeup bag—leading to the Fantasy Floral collection, a fusion of classical art and surrealism, turning a beauty staple into an heirloom.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

Audience Research

Lisa’s clientele are collectors of timeless elegance—visually literate, emotionally attuned to beauty, and drawn to craftsmanship over trends. More than a launch, this was a collectible woven into their rituals.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

The Lisa Eldridge Woman
Audience Research

Lisa Eldridge’s clientele are more than beauty consumers—they are collectors of timeless elegance. Drawn to craftsmanship and vintage aesthetics, they favor enduring design over fleeting trends.

Visually literate and emotionally attuned to beauty, they cherish objects that tell a story. The launch wasn't set as a simple product launch but a collectible, seamlessly weaving into their rituals. 

Visually literate and emotionally attuned to beauty, they cherish objects that tell a story. The launch wasn't set as a simple product launch but a collectible, seamlessly weaving into their rituals. 

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Visually literate and emotionally attuned to beauty, they cherish objects that tell a story. The launch wasn't set as a simple product launch but a collectible, seamlessly weaving into their rituals. 

"Lisa’s world isn’t just a brand—it’s a reflection of a curated life."

"Lisa’s world isn’t just a brand—it’s a reflection of a curated life."

"Lisa’s world isn’t just a brand—it’s a reflection of a curated life."

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"Lisa’s world isn’t just a brand—it’s a reflection of a curated life."

Promotional Ad
Sensory Branding

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Sensory Ad
Sound & Texture

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Sensory Ad
Sound & Motion

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.

Sensory Ad
Sound & Motion

To promote our collaboration, I directed a promo ad that transformed the natural world of the collection into velvety textures, visually echoing Lisa Eldridge’s beauty products. This brought the project’s concepts to life, deepening the sensory experience and positioning the release as a must-have collectible.

Texture & Sound
Sensory Branding

To promote the collaboration, I directed a campaign that transformed the collection’s natural elements into velvety textures—bringing its essence to life and positioning it as a must-have collectible.

Design Development
From Concept to Reality

Unlike traditional design processes, this project was direct and instinctive. Lisa and I shared a clear vision from the start, allowing us to focus on fine-tuning details like material selection and print clarity. The color palette—deep reds, dark purples, black, green, and white—echoed classic still-life paintings while enhancing the luxurious, moody elegance of the design. The result felt both new and familiar, a seamless extension of Lisa’s creative world.

Design Development
From Concept to Reality

Unlike traditional design processes, this project was direct and instinctive. Lisa and I shared a clear vision from the start, allowing us to focus on fine-tuning details like material selection and print clarity. The color palette—deep reds, dark purples, black, green, and white—echoed classic still-life paintings while enhancing the luxurious, moody elegance of the design. The result felt both new and familiar, a seamless extension of Lisa’s creative world.

Design Development
From Concept to Reality

This project was instinctive and direct—Lisa and I shared a clear vision from the start. Deep reds, dark purples, black, green, and white evoked classic still-life paintings, reinforcing the luxurious, moody elegance of the design. The result? A seamless extension of Lisa’s creative world.

Design Development
From Concept to Reality

This project was instinctive and direct—Lisa and I shared a clear vision from the start. Deep reds, dark purples, black, green, and white evoked classic still-life paintings, reinforcing the luxurious, moody elegance of the design. The result? A seamless extension of Lisa’s creative world.

Design Development
From Concept to Reality

This project was instinctive and direct—Lisa and I shared a clear vision from the start. Deep reds, dark purples, black, green, and white evoked classic still-life paintings, reinforcing the luxurious, moody elegance of the design. The result? A seamless extension of Lisa’s creative world.