Visual Thinking, Strategic Doing,
Secured Impact.

Visual Thinking, Strategic Doing,
Secured Impact.

Strategic insights fueled with highly harmonic visuals and proven techniques to cut through the noise and reduce uncertainty. 

How I Do It:
· Research & Brand Strategy
· Art Direction, Brand Activation Campaigns
· Image Enhancement & Retouching

Strategic insights fueled with highly harmonic visuals and proven techniques to innovate and reduce uncertainty. 

How I Do It:
· Research & Brand Strategy
· Art Direction, Brand Activation Campaigns
· Image Enhancement & Retouching

Universal Records

Brand Positioning for Cami

Universal Records

Brand Positioning Campaign

For Grammy-nominated artist Cami, I developed a conceptual artwork and promotional imagery that strengthened her brand’s aesthetic identity. By aligning visual storytelling with her sonic evolution, we reinforced her presence in the music industry, creating a cohesive artist brand that resonated across marketing channels.

✶ What: Strengthen Cami’s visual identity and industry presence.
✶ How: Developed conceptual artwork and promotional imagery aligned with her sonic evolution.
✶ Services: Art Direction, Visual Storytelling, Branding

CREDITS
Creative Direction: Jon Jacobsen
Make-Up / Hair: Vero Mónaco
Styling: Esteban Pomar

✶

Sunday Times Style

Digital Innovation in Editorial Beauty

Universal Records

Brand Positioning Campaign

To modernize beauty coverage, I developed the magazine’s first digital beauty editorial with Lisa Eldridge, blending high-end retouching and a custom digital palette. The result brought a fresh visual language that set a new precedent for digital beauty features.

✶ What: Strengthen Cami’s visual identity and industry presence.
✶ How: Developed conceptual artwork and promotional imagery aligned with her sonic evolution.
✶ Services: Art Direction, Visual Storytelling, Branding

SERVICES
Creative Consultant
High-End Digital Retouching

✶

76 Degrees West

Amplified Storytelling for Cultural Impact

Universal Records

Brand Positioning Campaign

76 Degrees West sought a rebrand that honored their commitment to preserving heritage through documentary filmmaking. I developed a brand strategy and identity that resonated with donors and philanthropists, leading to partnerships with Reverb and Toyota.

✶ What: Strengthen Cami’s visual identity and industry presence.
✶ How: Developed conceptual artwork and promotional imagery aligned with her sonic evolution.
✶ Services: Art Direction, Visual Storytelling, Branding

SERVICES
Brand Strategy
Identity Design
Creative Research

✶

AMA Foundation

Legacy Building Through Art & Culture

Universal Records

Brand Positioning Campaign

Over five years, I shaped a long-term strategies that elevated AMA Foundation’s reputation, securing high-profile speaking engagements at MoMA and international forums. This led to increased press coverage and global recognition of Yarur’s mission to expand Chilean contemporary art.

✶ What: Strengthen Cami’s visual identity and industry presence.
✶ How: Developed conceptual artwork and promotional imagery aligned with her sonic evolution.
✶ Services: Art Direction, Visual Storytelling, Branding

SERVICES
Brand Strategy
Editorial Photography
Corporate Film Direction

✶

V Magazine

Luxury Brand Integration in Editorial Media

Universal Records

Brand Positioning Campaign

I created high-impact digital illustrations and social visuals, featuring Cartier, Gucci, Dior, Bulgari, and Louis Vuitton. This campaign drove a 400% surge in social engagement, outperforming other sponsored content and reinforcing V’s influence among industry insiders.

✶ What: Strengthen Cami’s visual identity and industry presence.
✶ How: Developed conceptual artwork and promotional imagery aligned with her sonic evolution.
✶ Services: Art Direction, Visual Storytelling, Branding

SERVICES
Creative Consultancy
Digital Illustration
High-End Retouching

✶

To position Nine Lives Wine as a premium yet modern brand, I crafted a narrative-driven identity that fused tradition with contemporary luxury. The campaign expanded the brand into 80 countries, attracting a new wave of experience-driven wine enthusiasts.

✶ What: Reinforce Nine Lives Wine as a modern yet premium global brand.
✶ How: Developed a narrative-driven identity blending tradition with contemporary luxury, expanding reach to 80 countries.
✶ Services: Brand Identity, Narrative Strategy, Visual Storytelling

SERVICES
Beauty Photography
Creative Consultancy
High-End Retouching

.

For over a decade, I’ve used beauty editorials as a research tool to track evolving aesthetics, trend cycles, and audience behavior. My work informs how brands navigate shifting beauty standards with visual storytelling and market insights.

✶ What: Reinforce Nine Lives Wine as a modern yet premium global brand.
✶ How: Developed a narrative-driven identity blending tradition with contemporary luxury, expanding reach to 80 countries.
✶ Services: Brand Identity, Narrative Strategy, Visual Storytelling

MAGAZINES
Harper's Bazaar
Infringe
TUSH
PAPER

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In collaboration with SHOWStudio, I created a visual essay exploring emerging fashion trends, later screened globally with support from the British Council. This positioned me as a key voice in digital fashion discourse, leading to mentorship from Nick Knight and ongoing experimental projects.

✶ What: Reinforce Nine Lives Wine as a modern yet premium global brand.
✶ How: Developed a narrative-driven identity blending tradition with contemporary luxury, expanding reach to 80 countries.
✶ Services: Brand Identity, Narrative Strategy, Visual Storytelling

SERVICES
Creative Direction
Editorial Photography
High-End Retouching
Fashion Film

.

After a decade of composing his debut album, Zach needed a visual identity that captured his emotional journey. I designed a multi-platform campaign blending nostalgia, resilience, and nature—growing his fanbase from 4K to 10K followers in a year, with 200K YouTube views and 300K Instagram interactions.

✶ What: Reinforce Nine Lives Wine as a modern yet premium global brand.
✶ How: Developed a narrative-driven identity blending tradition with contemporary luxury, expanding reach to 80 countries.
✶ Services: Brand Identity, Narrative Strategy, Visual Storytelling

SERVICES
Brand Strategy & Identity
Creative Direction
Film Direction

.

Typographic Exploration

Aesthetic & Narrative Research in Design

Typographic Exploration

Aesthetic & Narrative Research

Through typographic explorations, I merge traditional type design with surreal aesthetics, creating works that reimagine editorial and brand identity. Published across multiple platforms, these pieces serve as a study of how typography can function beyond communication—into storytelling.

✶ What: Reimagine typography beyond communication into storytelling.
✶ How: Blended traditional type design with surreal aesthetics, creating widely published works that push editorial and brand identity boundaries.
✶ Services: Typography Design, Visual Research, Editorial Identity

© 2005 -2025  Jon Jacobsen. All rights reserved. Website made with Semplice

© 2000-2024  Jon Jacobsen. Website designed by Jon Jacobsen using Semplice