Classic Value,
Modern Power.
Classic Value,
Modern Power.
Classic Value,
Modern Power.
Classic Value,
Modern Power.
Remember when your brand just worked?
Stop pretending it’ll fix itself—talk to Jon and watch your brand rise from the dead. With 10+ awards and clients like Universal, Sony, and American Airlines, Jon knows how to make your brand matter again.
Flatline, irrelevant, invisible? That’s the Trouble Triangle.
A place you don't belong, unless you'd like to.
You carved it in stone, but now it's cracking.
Stop pretending it’ll fix itself—talk to Jon and watch your brand become the reference, not a replica. With 10+ awards and clients like Universal, Sony, and American Airlines, Jon knows how to make your brand stop the scroll.
Flatline, irrelevant, invisible? That’s the Trouble Triangle. A place you don't belong, unless you'd like to.
You carved it in stone, but now it's cracking.
Stop pretending it’ll fix itself—talk to Jon and watch your brand become the reference, not a replica. With 10+ awards and clients like Universal, Sony, and American Airlines, Jon knows how to make your brand stop the scroll.
Flatline, irrelevant, invisible? That’s the Trouble Triangle.
A place you don't belong, unless you'd like to.
You carved it in stone, but now it's cracking.
Stop pretending it’ll fix itself—talk to Jon and watch your brand become the reference, not a replica. With 10+ awards and clients like Universal, Sony, and American Airlines, Jon knows how to make your brand stop the scroll.
Flatline, irrelevant, invisible? That’s the Trouble Triangle.
A place you don't belong, unless you'd like to.
You carved it in stone, but now it's cracking.
Stop pretending it’ll fix itself—talk to Jon and watch your brand become the reference, not a replica. With 10+ awards and clients like Universal, Sony, and American Airlines, Jon knows how to make your brand stop the scroll.
Flatline, irrelevant, invisible?
That’s the Trouble Triangle.
A place you don't belong, unless you'd like to.
The Trouble Triangle:
A Trap You Didn’t See Coming
You can’t brand your way out of it with a flashy logo refresh.
You can’t ‘just be more active on social media.’
The Trouble Triangle is sneaky — brands don’t notice they’re in it until it’s too late.
Here’s How to Know if You’re Already Inside:
☐ Growth has slowed, but you’ve convinced yourself it’s ‘just the market.’
☐ No one’s talking about you, and if they are, it’s on page 7 of Google.
☐ Your last rebrand? Feels like a distant memory (and it probably looks like one too).
Sound familiar? Cool, now you have a name for it.
What matters is what you do next.
The Trouble Triangle:
A Trap You Didn’t See Coming
You can’t escape it with a rebrand or by posting more. The Trouble Triangle sneaks up — brands don’t realize they’re in it until it’s too late.
Here’s How to Know if You’re Already Inside:
☒ Growth’s slowing, but you blame it on the market.
☒ No one’s talking about you, unless they click on page 9 on Google.
☒ That last rebrand? Feels like ancient history (and probably looks it too).
If this rings a bell, now you know what it is.
Your next step? Action.
3 Power Moves to Stay Out
of the Trouble Triangle
Don’t want to be that brand? Start here:
✶ Audit Your Brand Perception
See how you’re being portrayed online and in media. What magazines or platforms mention you? Are they prestigious or irrelevant? Update what you can control.
✶ Don’t Chase Trends, Command Them
If you’re going to tap into trends, own the narrative. It’s not about going viral — it’s about going viral in a way that matches your tone, style, and story. Otherwise, you look like a trend-chaser.
✶ Test Visual Concepts (Without a Full Campaign)
Before you risk a massive ad campaign, try micro-tests on social. Run an experimental visual series, collaborate with an artist that appeals to your audience and gather feedback.
See how people react. It’s like throwing darts but smarter.
3 Power Moves to Stay Out of the
Trouble Triangle
Don’t want to be that brand? Start here:
✶ Audit Your Brand Perception
See how you’re being portrayed online and in media. What magazines or platforms mention you? Are they prestigious or irrelevant? Update what you can control.
✶ Don’t Chase Trends, Command Them
If you’re going to tap into trends, own the narrative. It’s not about going viral — it’s about going viral in a way that matches your tone, style, and story. Otherwise, you look like a trend-chaser.
✶ Test Visual Concepts (Without a Full Campaign)
Before you risk a massive ad campaign, try micro-tests on social. Run an experimental visual series, collaborate with an artist that appeals to your audience and gather feedback. See how people react. It’s like throwing darts but smarter.
3 Power Moves to Stay Out of the
Trouble Triangle
Don’t want to be that brand? Start here:
✶ Audit Your Brand Perception
Check how others see you. Are you featured in notable platforms or irrelevant ones? Control what you can.
✶ Command Trends, Don’t Chase Them
Own the narrative around trends. Going viral should align with your tone and story, not just the latest buzz.
✶ Test Concepts Before Big Risks
Test visuals on social before diving into a full campaign. Run micro-tests, collaborate with artists, and gauge reactions. It’s like throwing darts but smarter.
Crafting Legacy: Case by Case
Crafting Legacy: Case by Case
Crafting Legacy: Case by Case
Crafting Legacy: Case by Case
Crafting Legacy:
Case by Case
© 2005 -2024 Jon Jacobsen. All rights reserved. Website made with Semplice
© 2000-2024 Jon Jacobsen. Website designed by Jon Jacobsen using Semplice