Visual Thinking.
Strategic Execution.
Verified Impact.

15-years transforming institutional missions into
high-fidelity visual systems.

Visual Thinking, Strategic Doing,
Secured Impact.

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Strategic insights fueled by aesthetic precision to eliminate market noise and reduce institutional uncertainty.

THE METHODOLOGY:
· Systemic Audit & Narrative Logic
· High-Fidelity Brand Activation
· Symbolic Encoding & Image Intelligence

Strategic insights fueled with highly harmonic visuals and proven techniques to innovate and reduce uncertainty. 

How I Do It:
· Research & Brand Strategy
· Art Direction, Brand Activation Campaigns
· Image Enhancement & Retouching

UNIVERSAL MUSIC | CAMI

UNIVERSAL MUSIC | CAMI

CREATIVE DIRECTION | NARRATIVE PHOTOGRAPHY | ARTIST BRANDING 

High-fidelity conceptual framework translating Grammy-nominated singer CAMI cohesive brand. By aligning visual storytelling with her market positioning, we secured a dominant presence across all global marketing channels.

High-fidelity conceptual framework translating Grammy-nominated singer CAMI cohesive brand. By aligning visual storytelling with her market positioning, we secured a dominant presence across all global marketing channels.

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STRATEGIC ALIGNMENT
CREATIVE DIRECTION,
NARRATIVE PHOTOGRAPHY
ARTIST BRANDING. 

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Close-up beauty editorial of supermodel Yumi Lambert for The Sunday Times Style, with makeup by Lisa Eldridge and photography by Jon Jacobsen.
Cover image of supermodel Yumi Lambert for The Sunday Times Style, makeup by Lisa Eldridge, photography by Jon Jacobsen.

THE SUNDAY TIMES STYLE

THE SUNDAY TIMES STYLE

DIGITAL INNOVATION | CREATIVE CONSULTANCY |
HIGH-END IMAGE RETOUCHING

In collaboration with Lisa Eldridge, I engineered the magazine’s first digital beauty editorial. We replaced standard photography with a custom digital palette and high-end retouching, setting a new industry precedent for digital-luxury features.

 

In collaboration with Lisa Eldridge, I engineered the magazine’s first digital beauty editorial. We replaced standard photography with a custom digital palette and high-end retouching, setting a new industry precedent for digital-luxury features.

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STRATEGIC ALIGNMENT
DIGITAL INNOVATION
CREATIVE CONSULTANCY
HIGH-END IMAGE RETOUCHING

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AMA FOUNDATION

THE SUNDAY TIMES STYLE

LEGACY BRAND STRATEGY | CORPORATE FILM DIRECTION
CULTURAL POSITIONING

Turning a private collection into a globally recognized cultural authority, through a five year collaboration where I architected a visual strategy that secured high-profile presence at MoMA, magazines and international forums.

 

Turning a private collection into a globally recognized cultural authority, through a five year collaboration where I architected a visual strategy that secured high-profile presence at MoMA, magazines and international forums.

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STRATEGIC ALIGNMENT
LEGACY BRAND STRATEGY
CORPORATE FILM DIRECTION
CULTURAL POSITIONING

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Bulgari Serpenti rings and bracelet floating in surreal floral illustration by Jon Jacobsen for V Magazine.
Cartier 'La Panthère' perfume surrounded by surreal illustrations by Jon Jacobsen for V Magazine.

V MAGAZINE

THE SUNDAY TIMES STYLE

DIGITAL ILLUSTRATION | HIGH-END RETOUCHING
ENGAGEMENT INTELLIGENCE

High-impact digital illustrations blending luxury codes with digital-native aesthetics following visual engagement strategies for social media. The project drove a 400% surge in social interactions, significantly outperforming standard sponsored content

 

High-impact digital illustrations blending luxury codes with digital-native aesthetics following visual engagement strategies for social media. The project drove a 400% surge in social interactions, significantly outperforming standard sponsored content.

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STRATEGIC ALIGNMENT
DIGITAL ILLUSTRATION
HIGH-END RETOUCHING
ENGAGEMENT INTELLIGENCE

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SAN PEDRO VINEYARDS

SAN PEDRO VINEYARDS

MARKET EXPANSION | CREATIVE CONSULTANCY
VISUAL NARRATIVE

Narrative identity for Nine Lives Wine, fusing traditional heritage with contemporary luxury codes. This strategic repositioning facilitated the brand's expansion into 80 countries, capturing the high-value experience-driven demographic with a premium product

 

Narrative identity for Nine Lives Wine, fusing traditional heritage with contemporary luxury codes. This strategic repositioning facilitated the brand's expansion into 80 countries, capturing the high-value experience-driven demographic with a premium product.

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STRATEGIC ALIGNMENT
MARKET EXPANSION
CREATIVE CONSULTANCY
VISUAL NARRATIVE

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BEAUTY EDITORIALS

BEAUTY EDITORIALS

TREND FORECASTING | VISUAL RESEARCH
MARKET INTELLIGENCE

For over a decade, I have directed beauty editorials in publications like Harper's Bazaar and PAPER to track trend cycles and audience behavior. This ongoing research informs how I guide brands through shifting beauty standards with data-backed market insights.

 

For over a decade, I have directed beauty editorials in publications like Harper's Bazaar and PAPER to track trend cycles and audience behavior. This ongoing research informs how I guide brands through shifting beauty standards with data-backed market insights.

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STRATEGIC ALIGNMENT
TREND FORECASTING
VISUAL RESEARCH
MARKET INTELLIGENCE

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SHOWSTUDIO

BEAUTY EDITORIALS

EXPERIMENTAL DIRECTION | FASHION FILM
THOUGHT LEADERSHIP

Under the mentorship of Nick Knight, the project is a visual essay exploring visual trends and conceptual studies. Screened globally and later awarded in fashion festivals, this work positioned me as a key voice in digital fashion, supported by The British Council.

 

Under the mentorship of Nick Knight, the project is a visual essay exploring visual trends and conceptual studies. Screened globally and later awarded in fashion festivals, this work positioned me as a key voice in digital fashion, supported by The British Council.

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STRATEGIC ALIGNMENT
EXPERIMENTAL DIRECTION
FASHION FILM
THOUGHT LEADERSHIP

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ZACH BLEW

ZACH BLEW

NARRATIVE BRAND STRATEGY | FILM DIRECTION
AUDIENCE GROWTH

Multi-platform brand campaign that blended nostalgia with strategic narrative. The result was a fanbase growth from 4K to 10K followers in 12 months, with over 500K total interactions across YouTube, Instagram and Tik Tok.

 

Multi-platform brand campaign that blended nostalgia with strategic narrative. The result was a fanbase growth from 4K to 10K followers in 12 months, with over 500K total interactions across YouTube, Instagram and Tik Tok.

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STRATEGIC ALIGNMENT
NARRATIVE BRAND STRATEGY
FILM DIRECTION
AUDIENCE GROWTH

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TYPOGRAPHIC
EXPLORATION

TYPOGRAPHIC
EXPLORATION

TYPOGRAPHIC CURATION | AESTHETIC RESEARCH
IDENTITY SYSTEM

Through surreal typographic explorations, I reimagine how editorial identities can function as storytelling devices. These studies serve as the symbolic code I apply to brands seeking deep-tissue narrative resonance beyond conventional communication.

 

Through surreal typographic explorations, I reimagine how editorial identities can function as storytelling devices. These studies serve as the symbolic code I apply to brands seeking deep-tissue narrative resonance beyond conventional communication.

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STRATEGIC ALIGNMENT
TYPOGRAPHIC CURATION
AESTHETIC RESEARCH
IDENTITY SYSTEMS

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JJ baby 2024_logo

Accelerate Your Institutional Impact

READY TO ALIGN YOUR MISSION WITH A HIGH-FIDELITY SYSTEM?
I provide Strategic Advisory, Narrative Architecture, and Systemic Visual Direction for leaders who require their brand to match the weight of their mission. From luxury beauty to global cultural organizations, I build the systems that secure your legacy. Based in Portugal, operating globally.


© 2005 -2025  Jon Jacobsen. All rights reserved. Website made with Semplice

© 2000-2024  Jon Jacobsen. Website designed by Jon Jacobsen using Semplice