Visual Thinking.
Strategic Execution.
Verified Impact.
15-years transforming institutional missions into
high-fidelity visual systems.
Visual Thinking, Strategic Doing,
Secured Impact.

Strategic insights fueled by aesthetic precision to eliminate market noise and reduce institutional uncertainty.
THE METHODOLOGY:
· Systemic Audit & Narrative Logic
· High-Fidelity Brand Activation
· Symbolic Encoding & Image Intelligence
Strategic insights fueled with highly harmonic visuals and proven techniques to innovate and reduce uncertainty.
How I Do It:
· Research & Brand Strategy
· Art Direction, Brand Activation Campaigns
· Image Enhancement & Retouching


UNIVERSAL MUSIC | CAMI
UNIVERSAL MUSIC | CAMI
CREATIVE DIRECTION | NARRATIVE PHOTOGRAPHY | ARTIST BRANDING
High-fidelity conceptual framework translating Grammy-nominated singer CAMI cohesive brand. By aligning visual storytelling with her market positioning, we secured a dominant presence across all global marketing channels.
High-fidelity conceptual framework translating Grammy-nominated singer CAMI cohesive brand. By aligning visual storytelling with her market positioning, we secured a dominant presence across all global marketing channels.
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STRATEGIC ALIGNMENT
CREATIVE DIRECTION,
NARRATIVE PHOTOGRAPHY
ARTIST BRANDING.
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THE SUNDAY TIMES STYLE
THE SUNDAY TIMES STYLE
DIGITAL INNOVATION | CREATIVE CONSULTANCY |
HIGH-END IMAGE RETOUCHING
In collaboration with Lisa Eldridge, I engineered the magazine’s first digital beauty editorial. We replaced standard photography with a custom digital palette and high-end retouching, setting a new industry precedent for digital-luxury features.
In collaboration with Lisa Eldridge, I engineered the magazine’s first digital beauty editorial. We replaced standard photography with a custom digital palette and high-end retouching, setting a new industry precedent for digital-luxury features.
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STRATEGIC ALIGNMENT
DIGITAL INNOVATION
CREATIVE CONSULTANCY
HIGH-END IMAGE RETOUCHING
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AMA FOUNDATION
THE SUNDAY TIMES STYLE
LEGACY BRAND STRATEGY | CORPORATE FILM DIRECTION
CULTURAL POSITIONING
Turning a private collection into a globally recognized cultural authority, through a five year collaboration where I architected a visual strategy that secured high-profile presence at MoMA, magazines and international forums.
Turning a private collection into a globally recognized cultural authority, through a five year collaboration where I architected a visual strategy that secured high-profile presence at MoMA, magazines and international forums.
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STRATEGIC ALIGNMENT
LEGACY BRAND STRATEGY
CORPORATE FILM DIRECTION
CULTURAL POSITIONING
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V MAGAZINE
THE SUNDAY TIMES STYLE
DIGITAL ILLUSTRATION | HIGH-END RETOUCHING
ENGAGEMENT INTELLIGENCE
High-impact digital illustrations blending luxury codes with digital-native aesthetics following visual engagement strategies for social media. The project drove a 400% surge in social interactions, significantly outperforming standard sponsored content
High-impact digital illustrations blending luxury codes with digital-native aesthetics following visual engagement strategies for social media. The project drove a 400% surge in social interactions, significantly outperforming standard sponsored content.
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STRATEGIC ALIGNMENT
DIGITAL ILLUSTRATION
HIGH-END RETOUCHING
ENGAGEMENT INTELLIGENCE
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SAN PEDRO VINEYARDS
SAN PEDRO VINEYARDS
MARKET EXPANSION | CREATIVE CONSULTANCY
VISUAL NARRATIVE
Narrative identity for Nine Lives Wine, fusing traditional heritage with contemporary luxury codes. This strategic repositioning facilitated the brand's expansion into 80 countries, capturing the high-value experience-driven demographic with a premium product
Narrative identity for Nine Lives Wine, fusing traditional heritage with contemporary luxury codes. This strategic repositioning facilitated the brand's expansion into 80 countries, capturing the high-value experience-driven demographic with a premium product.
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STRATEGIC ALIGNMENT
MARKET EXPANSION
CREATIVE CONSULTANCY
VISUAL NARRATIVE
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BEAUTY EDITORIALS
BEAUTY EDITORIALS
TREND FORECASTING | VISUAL RESEARCH
MARKET INTELLIGENCE
For over a decade, I have directed beauty editorials in publications like Harper's Bazaar and PAPER to track trend cycles and audience behavior. This ongoing research informs how I guide brands through shifting beauty standards with data-backed market insights.
For over a decade, I have directed beauty editorials in publications like Harper's Bazaar and PAPER to track trend cycles and audience behavior. This ongoing research informs how I guide brands through shifting beauty standards with data-backed market insights.
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STRATEGIC ALIGNMENT
TREND FORECASTING
VISUAL RESEARCH
MARKET INTELLIGENCE
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SHOWSTUDIO
BEAUTY EDITORIALS
EXPERIMENTAL DIRECTION | FASHION FILM
THOUGHT LEADERSHIP
Under the mentorship of Nick Knight, the project is a visual essay exploring visual trends and conceptual studies. Screened globally and later awarded in fashion festivals, this work positioned me as a key voice in digital fashion, supported by The British Council.
Under the mentorship of Nick Knight, the project is a visual essay exploring visual trends and conceptual studies. Screened globally and later awarded in fashion festivals, this work positioned me as a key voice in digital fashion, supported by The British Council.
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STRATEGIC ALIGNMENT
EXPERIMENTAL DIRECTION
FASHION FILM
THOUGHT LEADERSHIP
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ZACH BLEW
ZACH BLEW
NARRATIVE BRAND STRATEGY | FILM DIRECTION
AUDIENCE GROWTH
Multi-platform brand campaign that blended nostalgia with strategic narrative. The result was a fanbase growth from 4K to 10K followers in 12 months, with over 500K total interactions across YouTube, Instagram and Tik Tok.
Multi-platform brand campaign that blended nostalgia with strategic narrative. The result was a fanbase growth from 4K to 10K followers in 12 months, with over 500K total interactions across YouTube, Instagram and Tik Tok.
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STRATEGIC ALIGNMENT
NARRATIVE BRAND STRATEGY
FILM DIRECTION
AUDIENCE GROWTH
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TYPOGRAPHIC
EXPLORATION
TYPOGRAPHIC
EXPLORATION
TYPOGRAPHIC CURATION | AESTHETIC RESEARCH
IDENTITY SYSTEM
Through surreal typographic explorations, I reimagine how editorial identities can function as storytelling devices. These studies serve as the symbolic code I apply to brands seeking deep-tissue narrative resonance beyond conventional communication.
Through surreal typographic explorations, I reimagine how editorial identities can function as storytelling devices. These studies serve as the symbolic code I apply to brands seeking deep-tissue narrative resonance beyond conventional communication.
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STRATEGIC ALIGNMENT
TYPOGRAPHIC CURATION
AESTHETIC RESEARCH
IDENTITY SYSTEMS
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Accelerate Your Institutional Impact
READY TO ALIGN YOUR MISSION WITH A HIGH-FIDELITY SYSTEM?
I provide Strategic Advisory, Narrative Architecture, and Systemic Visual Direction for leaders who require their brand to match the weight of their mission. From luxury beauty to global cultural organizations, I build the systems that secure your legacy. Based in Portugal, operating globally.
© 2005 -2025 Jon Jacobsen. All rights reserved. Website made with Semplice
© 2000-2024 Jon Jacobsen. Website designed by Jon Jacobsen using Semplice